TASK: Compose a content plan with sufficient detail in each post. You need to include at least 3 different digital channels. 

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I Developed and populated an integrated digital marketing content plan for a brand. The brand I chose is The Fix. The Fix is a clothing store for young adults.

 

When creating the content plan, I applied  tools of integration to describe a customer’s journey through a digital campaign. The concept was described and developed in a creative rationale document and I applied 3 suitable brand contact points for my chosen brand.