Product
Development
TASK: Record and produce either a podcast or a video series. Develop 2 episodes and 1 video trailer for your series, with the potential for more episodes.
In this summative, I recorded and produced a YouTube video series. The series consists of 2 episodes and 1 video trailer, with the potential for more episodes. We had an option between choosing either an existing brand or creating your own, I decided to create my own brand and call it Elevate with SibabalweCungwa.
With that being said I took into account my own class, culture, language, religion, and gender - as well as those of the expected target audience for the content. We were encouraged to challenge and question stereotypes and embody unique elements that ring true for our brand, and I did exactly that.